Our Story Temp

Howdy and G'day!

Antonio and Clare here - we're the founders of VITAMAN.

In case you haven't figured it out - we're an American Australian company. We're on a mission to give you the best natural men's grooming products you'll find anywhere on the planet.

We believe that when you look great, you feel great and you go on to do amazing things! You won't find chemicals, parabens aluminum or any other artificial nasties in any of our amazing natural products.

We help you look and feel younger everyday.

Our award winning skin, shave and hair solutions are made with pure and natural ingredients - all sourced from our own outdoor laboratory, the Australian outback. Our products are so natural - you could almost eat them (but please don't try!).

We know you'll love us. Take a look around our site and please reach out and say hi!

What Makes Us Different

We're unlike any other men's grooming brand out there. In fact - we are pioneers. Back in 1999, we set the benchmark when it came to premium natural male grooming solutions.

From Kakadu Plum to Peppermint Oil, our Spa-quality products are made with a combination of naturally-derived and certified organic native Australian botanicals - all sourced adhering to the highest purity and quality standards.

Our organic, antioxidant-rich white tea base has more active benefits for the skin and hair than other water-based products and everything we make is packed with natural and healthy ingredients.

We give your skin and hair exactly what it needs - in exactly the right quantities.

Each one of our products comes with instructions so you know exactly how and when to use it.

We explain why each and every ingredient makes you look and feel younger. Our products speak for themselves which is why every one of our grooming solutions is backed by a 100% money back guarantee.


Clare is our company founder. Australian born and raised, she's always had a passion for skin and haircare. Clare is a successful hairdresser, make-up artist, beauty therapist, and international skincare lecturer and ran a successful training academy teaching Beauty Therapy, Photographic Make Up and Corporate Grooming.

While teaching Qantas’ new recruits, Clare realized she had nothing to recommend for men. The market was dominated by women's skin and hair care products. And so the idea of VITAMAN was born. Next began the journey of creating a range of grooming products specifically for men.

Fast forward to 1999 and we officially launched in Australia with 9 products - becoming one of the world’s Pioneers of Men’s Skincare & Grooming.

Clare was joined by her daughter Lauren and we began selling in Health Spas and luxury hotels like Four Seasons, Savoy and W Hotels.

In 2019, along came Antonio - founder of the online men's style community, website and YouTube Channel Real Men Real Style.

In Antonio's words, he "absolutely loved" what we were doing in Australia. Antonio was desperate to bring our natural grooming products to the tens of 1000s of men he helps every day in the USA.

And we were delighted to have Antonio join our team!

Along with Antonio came Gavin as our General Manager and Yuri as our resident Tech Guru.

With a team of 5, we launched in USA. That was in February 2020 and we're now stronger and more committed than ever to giving you the best natural products money can by.

And here we are - 23 years on and still as passionate as ever about giving men across the world - from Australia to the USA - the healthiest natural hair, skin and shave products.

Whether you have thin hair, thick hair, shaving bumps or rashes, dry or oily skin - we are here to help you because we want you to look and feel younger everyday.

Our Brand Ambassador

Our natural products certainly impressed Australian Soccer Star Tim Cahill - our brand ambassador. Tim is one of Australia’s most internationally recognized sportspeople.

A proud Australian, Tim played 107 times for his country and holds the record for the Socceroo's highest ever goalscorer with 50 goals in the green and gold. He was Australia’s first ever goalscorer in the World Cup and a 2015 Asian Cup Champion.

Tim has also begun a commentary career in the UK and is undertaking his coaching badges and has had the huge honour of being appointed Ambassador for the local organising committee for the 2022 World Cup in Qatar.

As well as this, he has also been able to develop his passions of grassroots football and business, including helping to grow the VITAMAN brand globally.

We're delighted to have him as part of our winning team.

Ready to say no to chemicals, parabens, toxins and artificial fragrances?

Every one of our natural solutions comes with instructions so you know how and when to use it.

And we're here to support you all the way. If you've got any questions - click here to send us an email and we'll get right back to you.

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