We didn't follow the trend.
We started it.
VITAMAN is Australia's first men's grooming brand.
Natural solutions, trusted since 1999.
Meet the woman who started it all.
Meet the woman who started it all.
VITAMAN wasn’t created in a boardroom. It was created by Clare Castles — an entrepreneur, a qualified beauty therapist, hairdresser, salon owner and international skincare educator who spent years watching the same problem play out. No Solutions for Men.
Clare didn't wait for someone else to solve it. After years of research into indigenous Australian biochemistry, she taught herself the science, partnered with a chemist and built a range of nine products from scratch. In December 1999, VITAMAN launched as Australia's first men's grooming brand.
That same standard soon carried VITAMAN beyond the bathroom.
From a Sydney lab to 26+ countries.
A premium spa and treatment range was developed exclusively for the world's finest hotels and wellness destinations, including contracts with Hilton, Conrad, Four Seasons, The Savoy and W Hotels. Today, VITAMAN is trusted by renowned destinations including 1847 Executive Grooming for Men, Galeries Lafayette, Faces stores across the Middle East.
More than 26 years on, VITAMAN still does one thing exceptionally well: clean, naturally effective skincare and haircare products and treatments. We sit where ancient ingredients meet modern cosmetic science — native botanicals that perform, at concentrations that deliver. No miracles. No fine print. Just products that work.
MADE FROM NATURE,
POWERED BY SCIENCE.
VITAMAN was built on a promise: a natural yet incredibly effective alternative to the chemical-filled grooming products flooding the market. This isn't gimmick — it's science. We've studied the proven potency of ingredients that have survived and thrived in the Australian Outback for centuries, equipping skin and hair with the nutrients they need to stay clean, healthy, radiant and strong.
Australia grows some of the most unique botanicals on earth — Kakadu Plum, with the highest natural vitamin C of any fruit, Quandong, Lemon Myrtle, Wild Rosella, Tea Tree, Lilly Pilli — ingredients First Nations Peoples have long valued for skin and wellbeing.
Nature is our secret weapon against aging and it's simply better for all. Clare continues to challenge the status quo with cutting-edge formulas.
Clean from day one. Not because it trended.
VITAMAN was clean before 'clean beauty' was a marketing term. Vegan Certified. Dermatologically tested and approved. No parabens, sulfates, phthalates or artificial fragrances — ever.
Not a response to pressure. Just better for your skin and the planet.
Trusted by professionals worldwide, recognised globally with multiple awards including Spa and Wellness Awards, AsiaSpa Awards, Innovation Awards and GQ Awards.
SUSTAINABILITY
VITAMAN is unlike any men's skin and haircare brand available today. The first premium, natural, Australian, fully comprehensive men's brand in market. Clean formulas are only part of the story. Every product is free from harmful synthetic chemicals, artificial fragrances, parabens, phthalates, glycols, mineral oil, DEA, TEA, ethanol, so natural, they're practically edible.
Our native Australian botanicals are responsibly sourced to the highest purity standards, using a patented cellular extraction method to maximise potency and performance.
We're cruelty-free, never tested on animals and Vegan Australia Certified. Our packaging is fully recyclable, some compostable and if an ingredient doesn't heal, soothe, or transform your skin or hair, it simply doesn't belong in our collection.
The Future. The best is still to come.
We're launching an award-winning SPF50 sunscreen formulated with upcycled ingredients, a precision LED range bringing clinic-grade light therapy home, and a microneedle hair growth serum that delivers actives deeper, faster.
Captured at Gwinganna Lifestyle Retreat, this image brings together three people who share a deep commitment to Australian innovation, natural wellness and high performance skincare.
From left to right: Lisa Carroll, Director of Native Extracts, Jony Berry from VITAMAN Research and Development and Clare Castles, Founder of VITAMAN.