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Clare Castles, a seasoned beauty therapist, international skincare lecturer, and former salon owner, foresaw the rise of men’s grooming trends in Australia before they took the world by storm.

With an eye for innovation and a heart for creation, Clare embarked on a journey of discovery into indigenous biochemistry, which soon blossomed into a passion for formulating exceptional skincare products.

This unique blend of expertise and enthusiasm led to the birth of VITAMAN in December 1999, marking the dawn of Australia's first true pioneer in men’s grooming.

To this day, Clare remains dedicated to VITAMAN's legacy of being the most innovative, effective, and natural men’s haircare and skincare product range available today.