How To Choose The Best Face Serum For Men

Do you hear “serum” and feel like you’re back in chemistry class? Serums seem to be everywhere all of a sudden, promising all sorts of things. It can be overwhelming to a bloke who only just decided to start taking care of his face! 

No need to have one of those terrible back-to-school dreams and lose yourself in a complete Bunsen burner panic. We’re going to look at what’s considered a face serum for men and help you choose the right one for your skin’s unique needs.

best face serum for men

What does a men’s face serum do?

Not a typical moisturizer, and yet it is moisturizing. Full of vitamins and nutrients, and yet you don’t eat it. So what even is a serum and what can it do for your handsome mug?

A skincare serum is a topical skincare product with a high concentration of active ingredients. Most often water-based, it’s more like a liquid or a gel than a creamy lotion. 

A serum has super high levels of active ingredients in smaller molecules meant to deeply and directly penetrate the skin. This makes serums an excellent option for addressing skin issues like fine lines and wrinkles.

What’s the difference between a serum and a moisturizer?

You may be confused about whether a serum is considered a moisturizer. That’s because serums usually contain a lot of highly moisturizing ingredients. A serum is able to deliver those hydrating ingredients deep and directly into the skin for maximum power. 

A serum is different from a moisturizer, though, because it is thinner and usually water-based. A product labeled as a facial moisturizer is going to be designed to create a barrier to seal all that good stuff in and keep skin hydrated.

A face serum absorbs super quickly into the skin. This is great for soaking up all the good stuff you’re trying to get from the serum, but not so great for all-day moisture. 

Serums can also be for all sorts of specific purposes - protective serums like our vitamin C face serum that fight free radicals in atmospheric pollution, ultra-hydrating serums, pimple serums for acne, skin-brightening serums, and anti-aging serums. Some serums combine multiple purposes!

How should men apply face serum?

If you’re confused about how to apply face serum, don’t feel embarrassed. You just figured out what it was!

A face serum should be applied after washing your face and before applying moisturizer. 

Since moisturizer creates a protective sealing barrier on the skin, you want to get the serum in direct contact with the skin so that it can deeply penetrate to deliver all that goodness.

Which face serum is best for men?

We can’t just tell you that because it comes down to you as an individual! You’re one of a kind, mate! Pick a serum specifically geared towards your individual needs.

If you’re concerned about aging skin, an anti-aging wrinkle serum that prevents and reduces the appearance of fine lines and wrinkles is what you want. Ours features plant-based peptide super ingredient Argireline, a safer and cheaper alternative to Botox. It stimulates collagen to keep skin smooth and youthful long past your schoolboy years.

Of course, if your problem is hyperpigmentation or dark undereye circles, you’ll want a skin brightening natural eye serum for dark circles. Ours increases circulation to help with puffy eyes as well.

How to fit serum into a daily skincare routine

Now that you know more about what skincare serums are and all the different magical things they can do, let’s talk about how to fit a serum into your daily skincare routine. 

We previously talked about how to fit face serums into your daily routine by likening a skincare routine to repainting a wall. You don’t just go up to a scratched and scuffed-up old wall covered in old paint chips and put on a fresh coat. You have to prep it first! 

So if your face is the wall, you’re going to want to start the routine by cleaning it with a good all-natural gentle men's facial cleanser. Next, the serum is like the primer, smoothing out any imperfections in the wall and getting it ready for the paint. The paint, of course, is the moisturizer. 

Another way to think about it is by applying products from thinnest to thickest. Cleanser is going to be soapy and watery obviously, then the serum is a thin clear layer right before the thick creamy moisturizer.

To recap, a daily skincare routine with a serum looks like this:

  • Wash your face with a high-quality cleanser
  • Gently pat face dry
  • Apply a thin layer of all-natural face serum or serums of choice
  • Finish with moisturizer


We hope you feel a little less lost when it comes to facial serums for men now! 

Can’t decide which serum sounds right for you because they all sound like something you needed like yesterday? 

Try VITAMAN ultimate anti-aging serums kit that has one of each of our serums packed in a bonzer Dopp kit for ease of travel and storage.

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