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We make men look and feel amazing every day.
When you look great, you feel great - and you go on to do amazing things!
We believe it all starts with your health. After all, anything you put on to your skin is absorbed straight into your body. That’s why our award winning skin, shave and hair solutions are only made from pure and natural ingredients.
Our Story
Company Founder, Clare Castles, Australian born and raised, has always had a passion for skincare and haircare.
Clare went on to become a successful hairdresser, make-up artist, beauty therapist, and international skincare lecturer. She ran a successful training academy teaching Beauty Therapy, Photographic Make Up and Corporate Grooming.
While teaching Qantas’ new recruits, Clare realized she had nothing to recommend for men. So began the journey of creating a range specifically for men, that would solve their skin and hair concerns.
Fast forward to 1999 and we officially launched in Australia with 9 products - becoming one of the world’s Pioneers of Men’s Skincare & Grooming.
Clare was joined by her daughter Lauren and Vitaman began selling in Health Spas and luxury hotels like Four Seasons, Savoy and W Hotels.
We must have been doing something right because we quickly built up a dedicated following of Vitamen in over 20 countries.
In 2019, Antonio Centeno - founder of online men's style community, website and YouTube Channel Real Men Real Style, joined Clare as co-owner.
In Antonio's words, after meeting Clare, he "absolutely loved" what we were doing in Australia and wanted to bring our natural grooming products to the 1000s of men he helps every day in the USA.
And we were delighted to have Antonio join our team!
Along with Antonio came Gavin as our General Manager and Yuri as our resident Tech Guru. (All 3 are seen here sunning it up / not working on a "business trip" in Mauritius.)
And here we are - 23 years on from that chance encounter in the elevator, our small but dedicated team of 6 are as passionate as ever about giving men across the world - from Australia to the USA - the healthiest natural hair, skin and shave products.
We know we make the best natural grooming products in the world.
....and we think you'll agree :)
Our Team
Sydney, Australia
Founder
Clare is an experienced Beauty Therapist, International Skincare Lecturer, and former Salon Owner.
She spotted the men's grooming trend in Australia way ahead of the curve – and knew there was an opportunity to create a marketplace that had never existed before.
Wisconsin, US
Co Owner
Former US Marine Officer Antonio is the founder of Real Men Real Style - the world's biggest online men's style community.
His website, www.realmenrealstyle.com gets over 50,000 visitors a day and Antonio's YouTube channel has over 2.4 million subscribers.
Sydney, Australia
Skin & Hair Consultant
Lauren is Vitaman's Skin and Hair Care Consultant with over 15 years experience in the field.
Lauren has represented VITAMAN across the world - from Australia to Asia to New York and Las Vegas.
If you need expert grooming advice, Lauren is here to help you.
Budapest, Hungary
General Manager
Gavin spent 35 years living in the UK, where he founded a successful Real Estate company.
After moving to Budapest and working as Director of Operations at RMRS, he was tasked with bringing Vitaman's grooming products to men in the US.
In his spare time, Gavin enjoys annoying Yuri with requests for minor website alterations.
Lviv, Ukraine
Tech Guru
Tech wizard Yuri has known and worked with Antonio for over 10 years.
He's responsible for all the technological wizardry you see here and helps Gavin continually improve the website.
In his spare time, Yuri loves cycling and taking a break from Gavin's constant requests for minor website alterations.
Explore our Natural Grooming Products
Are you ready to become a Vitaman?
