I've been using Vitaman shave products for some time now and I LOVE them. When I saw that the Shave Crème was back in stock, I just had to try it. I'm really happy with the Shave Gel, but I wanted a comparison between the Shave Crème and the Gel. Since I got the bottle, I've been switching back and forth between the gel and the crème from shave to shave. I can't tell which I like better. Both are great! I think maybe the Shave Crème is more moisturizing and the Gel is more lubricating, but I'm still experimenting. I think this is my solution: For a normal shave, I generally shave twice...once with the grain and once against. Why not use BOTH products?!? After a Vitaman Face Scrub and application of Vitaman Pre-Shave Oil, it's time for the shave! For the first pass (with the grain and when the whiskers are longer), I think lubrication is key. So it's the Shave Gel for this part. Next, against the grain! At this point, I'll want more moisturizing as I finish the shave with a second pass so I'll apply the Shave Crème. It's smooth and lubricating as well as moisturizing, but I feel the crème really soaks into my skin as I finish with the blade, soothing away any chance of razor burn. BOTH products are great! And I highly recommend either. Perhaps it's just a matter of personal preference as to whether you like a lotion or a gel, but I think I may want both for those days when I can really treat myself to a perfect shave!